Advertising and Customer Values. To what extend does one influence the other? 87 Die Zukunftsaussichten einer gewerblich genutzten

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Advertising and Customer Values. To what extend does one influence the other? 87 Die Zukunftsaussichten einer gewerblich genutztenSeminar paper from the year 2015 in the subject Communications Public Relations, Advertising, Marketing, Social Media, grade: 1,1, , language: English, abstract: (How) Does advertising influence customer values? Can advertisers shape their audience's cultural values in their interest? Or do advertisements simply appeal to values pre existing in a society? These questions are nowadays more relevant than ever before especially regarding the U. S.