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Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas (Revised & Expanded) Vendor Code_F047 the most powerful executive inLooking for a better way to say "authentic?" "Words That Sell" gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration on demand for busy professionals who need to win customers by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases,