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• in the classroom
medical preparedness
Drawing on his decades of work in the behavioural sciences
Improve work capacity and durability
What Your Customer Wants and Can't Tell You Suclass Code_1OE • in the classroomWhat Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy and how to use that knowledge to improve pricing, increase sales, create better "brain friendly" brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications.
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