Cambridge Marketing Handbook: Digital Vendor Code_W033 And the Earl has a

And the Earl has a surprise of his own

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The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future

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Cambridge Marketing Handbook: Digital Vendor Code_W033 And the Earl has aTo develop the skills needed for digital marketing planning, this book covers key topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing, social media, digital metrics and legislation, regulation and codes of practice. It shows marketing students and professionals how to: Appraise different planning approaches and marketing environmental