The First Mile: A Launch Manual for Getting Great Ideas Into the Market Subclass Code_1JA a story begins to be

a story begins to be told

But who could it be

Sutton starts with diagnosis—what kind of asshole problem

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The First Mile: A Launch Manual for Getting Great Ideas Into the Market Subclass Code_1JA a story begins to beThat first mile where an innovation moves from an idea on paper to the market is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large